Southwest Airlines started off as a company with 3 planes serving 3 Texas cities. ... Airline tickets can only be purchased on a one-way basis. ... As a reward for flying with Southwest Airlines, customers can earn a free Award Ticket on Southwest Airlines. It just takes 16 one-way flights to receive the Award Ticket, but there is a catch. ... This can prove to be fairly frustrating to customers who may have taken 15 one-way flights, therefore not qualified to earn the Award Ticket from Southwest Airlines. ...

• Word Count: 575
• Approx Pages: 2
• Grade Level: High School

Southwest Airlines began its service in 1971. ... It is one of the most profitable and successful airlines in the world. ... The company also doesn't sell tickets through reservation systems used by travel agents. Instead, most tickets are bought at the gate. ... The core values are "humor, altruism, and "luv", the company's stock ticket symbol," says Kelleher (Case Study, Herb Kelleher). ...

• Word Count: 1235
• Approx Pages: 5
• Has Bibliography

For many years Southwest had led the airline industry in providing the lowest cost for airfare. ... Other airlines could not compete because of one major advantage Southwest had over them and that was fuel pricing. ... Other airlines fuel costs accounted for more than 40% of ticket prices while Southwest's fuel only accounted for about 15% of ticket prices. ... They now compete with Allegiant, Frontier and Spirit Airlines for that title. ... On the other hand, Southwest can still be called the cheapest airline when compared to the other large airlines such as Delta, American and Unite...

• Word Count: 539
• Approx Pages: 2
• Has Bibliography