H&M are located in an iconic building, being the General Post Office building, and is in central location for all Melbournians to reach. Sam Curry, General Manager, Retail Services at ISPT said, "Melbourne's GPO is an iconic landmark building in the heart of Melbourne's retail precinct. ... This essay will aim to highlight the key issues of the powerful and extreme competition in the fashion industry, through the expansion of H&M to Melbourne. ...

• Word Count: 3063
• Approx Pages: 12
• Grade Level: Undergraduate