To win this battle, they invest in research that will reveal what consumers want to buy, which locations they prefer, which amenities are important to them, how they buy, and why they buy. ... They want to standardize their offerings in order to simplify operation and take advantage of cost economies. ... The question of whether to adapt or standardize the marketing mixes across international markets has created a lively debate in recent years. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

Ever since John Money first coined the phrase 'gender role' in his 1955 study of intersexuals (hermaphrodites), studies have been performed that appear to show we do not consciously stereotype other people extra-group but in fact are compelled to do so in order to create self-identity and build self-esteem. ...

• Word Count: 2714
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate

Since then, companies have realized that in order to win consumers is important to use profits to do good in the world and as Liz Maw, CEO of Net Impact (a non profit organization) noted: CSR is becoming more mainstream as forward-thinking companies embed sustainability into the core of their business operations to create shared value for business and society.5 As a consequence of globalization, international guidelines were needed in order to create and strengthened a global framework plus to provide companies an easier way to approach CSR. ... "6 In 2005 Vogel addressed these criticis...

• Word Count: 2852
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate