Direct response advertising results show you what does and doesn't work. General and image advertising can't attribute specific sales to specific advertising efforts while direct response does. ... People value the products available through direct selling and 45 percent of Americans want to buy from direct sellers. ... Usually a lot of research has gone into finding out whether or not a consumer would be interested in a product and when the list is finally created, it is a very narrow and targeted list. ... "We know that we can make two to three times more people visit sites via...

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