Even though most of us solely rely on advertisements, do we actually know what they are and what it takes to create them? ... The pressure of creating a sales message and presentation on the spot with the customer watching is totally eliminated. ... It is also useful in creating words that create the "theatre of the mind." ... If an ad is created and placed in the media, the cost of creation and time or space have to be paid for. ... Products, services and ideas are the things that advertisers want a consumer to buy. ...

• Word Count: 1346
• Approx Pages: 5
• Has Bibliography

The material used to create the product could be deficient. ... Advertising is also a huge problem for Trap-Ease. ... There is too much focus on trade shows and traveling and not enough focus on advertising. ... Trap-Ease could also do more market research to determine exactly what the consumers want in a mousetrap. ... There must be an increase in advertising to the right markets. ...

• Word Count: 1653
• Approx Pages: 7
• Grade Level: High School

A distribution channel can involve various categories of middlemen/intermediaries: facilitators, providing physical distribution (transport, storage, display), advertising, and financing; agents and brokers (paid by commission) who find customers and perform negotiations, and merchant middlemen who buy, take title to, and then resell products (at a profit). ... If the intermediary is a transport firm, it can cut costs with physically small products by putting them in the same truck or warehouse; an advertising agency can use the same expertise and equipment between several portfolios; a b...

• Word Count: 1380
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

The motivation to sale Westchester's products is high, and that created pressure on the sales team to deliver sales at unethical costs. ... Exhibit 2 Dangerous Triad for Westchester Conditions that must exist to create temptations PressureComes from Competitive industry - The beverage distributing industry is very competitive and Westchester could be replaced easily. ... Opportunities Comes from Access to Valuable inventory - Employees could take any advertising inventory easily and the methods to track were not sufficient. Manipulate reimbursement accounts - Sales peo...

• Word Count: 1338
• Approx Pages: 5

They want their employees to care for the customer in a haggle-free environment. ... Saturn has created a corporate culture which has generated its success. ... Customers want to know that not only is the purchase they make a great value, but they also like to feel a part of that value. ... Because they have consistently created enthusiastic customers, they have created a loyal customer base. ... However, word of mouth is the best advertising after all and those individuals who get money back after making a mistake are less likely to bad mouth the company. ...

• Word Count: 1897
• Approx Pages: 8

We also want to add test sections that way customers can try it before they buy it. ... Life is hectic and crazy; we want to bring it back to easy. ... If they were to drop their worst selling products and put more focus on creating an experience for their top selling products, they will once again create interest in customers to shop in their stores. ... Second, we also need to make the coupons more personable to provide what customers really want. ... Brand strategies: 100% Sears will invest more money on the advertising to stand out its 100% characteristic and improve its brand image. ...

• Word Count: 2053
• Approx Pages: 8
• Grade Level: High School