When you feel you have a good grasp on what your business is going to be about, create a business outline, answering the questions below. ... Advertising through TV, magazines or billboards informs people of your products availability. ... You"ll also want to have sales, discounts and promotions at one time or another. ... The best way to accomplish all this is to a create a buying plan, a description of the types and quantities of merchandise you expect to purchase for delivery within a specific period of time. ... The best thing to work on now is customer relations, and advertising. ...

• Word Count: 660
• Approx Pages: 3
• Grade Level: High School

Zara's unique approach to advertising and marketing is an additional factor within their business model that adds to their success. Zara spends 0.3% of total revenues on advertising and marketing. ... The senior managers of Zara wanted to capitalize on the knowledge and the decision making skills of the employees throughout the organization, instead of relying on a small group. ... Zara preferred the use of applications that were created by the company team rather than outsourcing the IT or purchasing commercial software. ...

• Word Count: 1069
• Approx Pages: 4
• Grade Level: Undergraduate

This creates entrepreneurship, as well as responsibility so that when they move to the next level the learning curve is much less" (http://www.worldofceos.com/dossiers/w-jelinek). ... For example, they don't have an advertising department and they don't have a big public relations department. ... "I don't ever want us to become irrelevant. ...

• Word Count: 1024
• Approx Pages: 4
• Has Bibliography
• Grade Level: High School