In defining semiotics in its relation to advertising, Leiss writes, "semiotics highlights the way that we ourselves take part in the creation of meaning in messages, suggesting that we are not mere bystanders in the advertising process, but participants in creating a code that unites the designer and reader.... " The ad is effective in its portrayal of another common symbol in advertising: the importance of celebrity. ... " There's a universal appeal to seeing women portrayed as confidently and glamorously as Paris Hilton and the woman presented in the contact lens ad; as c...

• Word Count: 2240
• Approx Pages: 9
• Grade Level: Undergraduate

Advertising is a multi billion pound industry and it takes up a big part of our lives. ... The "Tommy Girl" advert is just advertising the one range of perfume. ... Most advertising companies use sexually attractive people, to attract the opposite sex and to make people of the same sex want to be like them. ... This will attract attention to the adverts and also make the potential buyers want to be in the setting of the advert and to want to be like the character, this will make them want to wear the product. ... Showing that wearing the trainers creates attraction between the different sex...

• Word Count: 1330
• Approx Pages: 5
• Grade Level: High School

In Jean Kilbourne's essay, ""Two Ways a Woman Can Get Hurt": Advertising and Violence," the author illustrates excellent examples of sexism in advertising. She suggests that a main theme in advertising is the idea that, "The woman is rewarded for her sexuality by the man's wealth, (Kilbourne 445)." ... Now it probably was not their intention to undermine their femininity, but they just wanted to provide women with a choice. ... Whatever you want to call it, femininity was lost. ... Men and women were not created equal, rather opposite to balance each other out. ...

• Word Count: 1414
• Approx Pages: 6
• Has Bibliography

For the most part it's because the advertisements are created to conform to assumptions about the people who are purchasing the product or viewing the ad (whether it's on TV, in a magazine or on the radio.) ... Since you're bombarded with ads everywhere you turn, many advertisers want to get shock value by forcing you to look at what it is their selling. ... Kilbourne does an excellent job convincing the viewer of the offensive attempts the advertising industry makes to suck you into buying their product. ... So does all of this advertising affect morality and loyal...

• Word Count: 1367
• Approx Pages: 5
• Grade Level: High School

You can examine representations of women in sexualizing and objectified manner in the media including commercials, television programs, movies, music lyrics and videos, magazines, advertising, video games, and Internet sites where women are revealed wearing provocative cloths, and posing in ways that emphasize their body parts and sexual readiness. As Jean Kilbourne, an internationally recognized for her work on the image of women in advertising, clarifies in her "Killing Us Softly 4" filmed speech; advertisements that intend to send such pictures to the audience create negative fram...

• Word Count: 1909
• Approx Pages: 8
• Grade Level: Undergraduate