McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... Large chains such as Wendy's, Taco Bell, and Burger King are all aggressively expanding, creating a threat to McDonald's' ability to retain its market share. ... Other intangible resources for McDonald's are their advertising and marketing power. ... Considering this change, McDonald's would be able to supply regional stores with the same options and create uniformity in the process. This will help to maintai...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate

Advertising in the early times were through newspaper publications and over the radio, relatively simple. ... A research study was designed to "estimate the relation between exposure to food advertising on television and children's food consumption and body weight.... This particular study was done using similar methods, it measured the relationship between fast food restaurant advertising and body weight among children. ... Fast food chains such as McDonald's and Burger King have applied this practice into their businesses, and have created sophisticated games and virtual world...

• Word Count: 3838
• Approx Pages: 15
• Grade Level: High School

To win this battle, they invest in research that will reveal what consumers want to buy, which locations they prefer, which amenities are important to them, how they buy, and why they buy. ... They want to standardize their offerings in order to simplify operation and take advantage of cost economies. ... The question of whether to adapt or standardize the marketing mixes across international markets has created a lively debate in recent years. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

However, while Wendy's has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy's, McDonalds, Burger King, and YUM Brands, there are a number of area's that Wendy's could improved upon and areas of focus the company should examine more deeply in order to create stronger barriers of entry, to gain more market share, and to ensure that they can continue to grow, expand, and remain relevant even during economic hard times as the world and particularly their industry becomes more globalized. ... In other words, it does not ...

• Word Count: 3509
• Approx Pages: 14
• Grade Level: Undergraduate

This will develop interest and communicate that we will be open for business: • The most popular newspaper, such as "The Times", "The Daily Telegraph", "The Sun" and "Daily Mail" will be contacted before the launch of "Dinner on Wheels", to promote the new business venture and begin the advertising process. ... The advantages of this are that it's simple and inexpensive to create and operate, direct ownership of business assets. ...

• Word Count: 6817
• Approx Pages: 27
• Has Bibliography
• Grade Level: High School