Advertising There are so many types of advertising techniques that companies use to make you want to buy something. ... Whenever I see a commercial that offers a buy one get one free "deal" it makes me consider purchasing the item just because I want the free object that comes with it. ... A very big factor on how advertising influences me is the advertising technique bandwagon. ... Trends then create bandwagon ads. because teenagers see a group of teenagers wearing something and they feel that they need to wear that too, so they then go out and buy it. This is a big factor that infl...

• Word Count: 583
• Approx Pages: 2
• Grade Level: High School

I knew kids who wanted to eat out and choose a specific fast-food chain restaurant to eat at simply because of the toy they had to offer. ... By walking around the city, the commercial suggests that Ronald is approaching random people which may create a connection with the audience as they could have as easily been approached. ... By playing with the children it creates a connection with children as Ronald is seen as an approachable fun figure. ... "Media smart helps kids better understand what advertising is, how advertising works, what its intentions are, and how to be critical of it," Ian B...

• Word Count: 1820
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And this is thanks to its healthy food range which has attracted people who still want the ease of buying food that is ready within minutes, but who are also interested in buying products with nutritional value. ... More stores means more advertising and more advertising is key to having a large target group, which is turn increases sales. ... Closing down massive restaurants is naturally time-consuming and costly, so Subway has created outlets, which can easily be closed if it does not work out for them. ...

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Even though these images produce a cheerful and an almost perfect view of what is like to live in this country through the advertising of the fast food corporations. ... Another McDonald's executive said in a press release "to create a more meaningful relationship between Ronald and the kids" (Schlosser 48). Another has said that he has studied the advertising on "kid customers" for 30 years and said that they should be approach from a more traditional perspective, with traditional values taught from parents or grandparents on nutrition, patriotism, and national defe...

• Word Count: 966
• Approx Pages: 4
• Grade Level: Undergraduate

Yet, it may want to compete in or close to the same outlets that carry competitors" products (Kotler, et al., 2001, p. 486). Thus, food companies want their brands to be displayed next to competing brands. ... On the other hand, McDonald's uses essentially the same competitive strategy in every country as be the first in a market and establish the brand as rapidly as possible by advertising very heavily. ... For instance, McDonald's Blacktown is one of McDonald's Australia's newest restaurants, it has create a locate playgrounds for children to enjoy. ...

• Word Count: 869
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

McDonald's will need to focus their efforts on creating more value and quality within their menus in order to capture the consumer's changing needs. ... Large chains such as Wendy's, Taco Bell, and Burger King are all aggressively expanding, creating a threat to McDonald's' ability to retain its market share. ... Other intangible resources for McDonald's are their advertising and marketing power. ... Considering this change, McDonald's would be able to supply regional stores with the same options and create uniformity in the process. This will help to maintai...

• Word Count: 3427
• Approx Pages: 14
• Grade Level: Undergraduate

Sociologist, Benjamin Barber, coined the term "McWorld" to explain the world that the fast food enterprise has created. ... Not if they want to keep their McJob." ... The advertising to children should be lessened, they don't need to be eating this bad food this early in their life. ... (Schlosser 70) I also found another interesting aspect of this book, the idea that in the future McDonald's want to replace their employees with machines. ... On the other hand I feel that the executives should not be advertising to young children. ...

• Word Count: 1422
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

Advertising in the early times were through newspaper publications and over the radio, relatively simple. ... A research study was designed to "estimate the relation between exposure to food advertising on television and children's food consumption and body weight.... This particular study was done using similar methods, it measured the relationship between fast food restaurant advertising and body weight among children. ... Fast food chains such as McDonald's and Burger King have applied this practice into their businesses, and have created sophisticated games and virtual world...

• Word Count: 3838
• Approx Pages: 15
• Grade Level: High School

To win this battle, they invest in research that will reveal what consumers want to buy, which locations they prefer, which amenities are important to them, how they buy, and why they buy. ... They want to standardize their offerings in order to simplify operation and take advantage of cost economies. ... The question of whether to adapt or standardize the marketing mixes across international markets has created a lively debate in recent years. ...

• Word Count: 2786
• Approx Pages: 11
• Grade Level: Undergraduate

It was the second to be in the franchise created by Richard and Maurice McDonald. ... Although many of the foods are comprised of toxic chemicals (preservatives, trans fats, sugars, sodium phosphates) and the restaurant poses a growing threat to native cultures, McDonald's has done a splendid job at adapting to diverse cultures, have been cost effective in maintaining big name suppliers, and have also created a worldwide following for generations to come. ... The threat to cultures of non-American countries is the fact that Americans want everything now, including their food. ... This is...

• Word Count: 1544
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School

Today American children have access to just about anything they could ever want. They just ask and most parents will buy them whatever they want. ... In urban and suburban areas the overdeveloped environment can create obstacles for children to stay physically active. ... These children are very, very hungry and always want to eat. ... With the contributing factors of technology, family structure, advertising, stress and our physical environment we are making the next generation fat. ...

• Word Count: 1726
• Approx Pages: 7
• Has Bibliography
• Grade Level: High School

However, while Wendy's has excelled since inception and been a key member in the big four of the fast-food industry inclusive of Wendy's, McDonalds, Burger King, and YUM Brands, there are a number of area's that Wendy's could improved upon and areas of focus the company should examine more deeply in order to create stronger barriers of entry, to gain more market share, and to ensure that they can continue to grow, expand, and remain relevant even during economic hard times as the world and particularly their industry becomes more globalized. ... In other words, it does not ...

• Word Count: 3509
• Approx Pages: 14
• Grade Level: Undergraduate

This will develop interest and communicate that we will be open for business: • The most popular newspaper, such as "The Times", "The Daily Telegraph", "The Sun" and "Daily Mail" will be contacted before the launch of "Dinner on Wheels", to promote the new business venture and begin the advertising process. ... The advantages of this are that it's simple and inexpensive to create and operate, direct ownership of business assets. ...

• Word Count: 6817
• Approx Pages: 27
• Has Bibliography
• Grade Level: High School