They want their employees to care for the customer in a haggle-free environment. ... Saturn has created a corporate culture which has generated its success. ... Customers want to know that not only is the purchase they make a great value, but they also like to feel a part of that value. ... Because they have consistently created enthusiastic customers, they have created a loyal customer base. ... However, word of mouth is the best advertising after all and those individuals who get money back after making a mistake are less likely to bad mouth the company. ...

• Word Count: 1897
• Approx Pages: 8

We also want to add test sections that way customers can try it before they buy it. ... Life is hectic and crazy; we want to bring it back to easy. ... If they were to drop their worst selling products and put more focus on creating an experience for their top selling products, they will once again create interest in customers to shop in their stores. ... Second, we also need to make the coupons more personable to provide what customers really want. ... Brand strategies: 100% Sears will invest more money on the advertising to stand out its 100% characteristic and improve its brand image. ...

• Word Count: 2053
• Approx Pages: 8
• Grade Level: High School