Cultural Impact on International Branding in Advertising----A case of success of LGE in China I. ... This question is one of the most fundamental decisions when planning an advertising campaign in different cultural areas and one of the most frequently discusses issues in advertising today. Banding as a kind of marketing communication for consumers aims to create an image by designing and promoting certain products or services, their brand names, and additional values. ... Alber(1994) also attempted to look at the relation between values and advertising. ... Cheng(1994) paid attention t...

• Word Count: 3572
• Approx Pages: 14
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Subversive fashion doesn't follow commercial fashion trends or the elite of the fashion world but creates its own trends. ... However this is the image they want to portray. ... Most freaks don't believe in these concepts but just want the public to think that. ... Subcultures want to be different and distinguished. ... Advertising media develops us into pawns for play. ...

• Word Count: 3405
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

History of culture were not as globalized in the early age as they are now and it was creating a specific culture and definition of what truly is beautiful at the specific culture. ... Is it coincidence, one might ask, that the images of fashion and advertising bear a striking resemblance to the men who populate the "high art" of Mapplethorpe?... Women and men wanted to become more fair so that they would be able to "..exercised their ability to function as consumer citizens, manufacturers and advertisers built upon prevailing beauty aesthetics among whites and on a black intra-racial beauty ...

• Word Count: 3143
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• Grade Level: Undergraduate

KFC has found long ago that Chinese people want the site down and eat with utensils or perhaps Western sticks instead of just having a simple fast- sustenance and return to work (Chinaabout, 2013). 3.2 KFC′s overall marketing strategies The original items of KFC are chicken with homemade side plates, wraps, plates of mixed greens and burgers. ...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate