The main strategy is, as according to Fowles in his article "Advertising's Fifteen Basic Appeals," to create "a logical link between an ad's emotional appeal and its product [without violating] common sense" (541). ... The demography then can be analyzed to create a gender-based commercial in which it "portrays different images for men and women" to designate the "pleasure for the targeted audience.... For any future buyer, who want to bring this Hilux into the dangerous but exciting trip, they are rest assured that everything will be fine. ... A ...

• Word Count: 1601
• Approx Pages: 6
• Grade Level: High School

Using a female voice is a useful tactic to include both genders, therefore creating a wider target market. ... This appeals to educated people who want intelligence to be part of their decisions. ... He's dressed smartly and is probably the image that a male buyer would want to emulate. ... The advert implies that the car creates the perfect child and family. ... I think car advertising is very influential and if I were looking for a car, I might be influenced by TV adverts. ...

• Word Count: 1573
• Approx Pages: 6
• Grade Level: High School

Culture in the 1950s surrounded how things looked and how one wanted to be perceived. ... At the center of the hobby craze was the fact that Americans wanted to be creative but also wanted to do it in as little time and with as little effort as possible: hence the popularity of hobby kits. ... Artists such as Grandma Moses assured the American public that "anyone can paint if they want to." ... Creating a dish became equated with creating a colorful work of art, such as a bright Jell-O mold or a beautiful Chiffon Cake. ... The 1950s were the heyday of the family car and advertising and drast...

• Word Count: 2184
• Approx Pages: 9
• Grade Level: Undergraduate

They want their employees to care for the customer in a haggle-free environment. ... Saturn has created a corporate culture which has generated its success. ... Customers want to know that not only is the purchase they make a great value, but they also like to feel a part of that value. ... Because they have consistently created enthusiastic customers, they have created a loyal customer base. ... However, word of mouth is the best advertising after all and those individuals who get money back after making a mistake are less likely to bad mouth the company. ...

• Word Count: 1897
• Approx Pages: 8