1. Cognitive Aspects Of Advertising
Advertising is very important in the world today. Advertising is one of the main instruments used to obtain the attention of consumers. ... In the experiment, the advertising type was manipulated. ... According to these findings, the abstinent smokers remembered more of the cigarette advertisements because they had not had a cigarette in a few hours and that is what they wanted versus the nonabstinent not remembering as many cigarette advertisements because they had been smoking all along. ... Along with price, the name of a company, which created a product, can have effects also. ...
- Word Count: 1606
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate