Through its cellular partners, it also layers in the freemium business model by offering free or discount phones in return for long-term contracts. ... It is the leader in computers, software, and cell phones and this is due to the quality and designs of the products. ... Most specifically, phones and computers have become a hot commodity. ... So the combination of Apple's expanding closed ecosystem and customers' loyalty increases firm's competitive advantage. 2. ...

• Word Count: 4008
• Approx Pages: 16
• Has Bibliography
• Grade Level: High School

Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company's products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers. On a wider perspective, the company has set high standards that even the company itself has to be on its level best to maintain the standards that it has set. Over the last few years, t...

• Word Count: 6724
• Approx Pages: 27
• Has Bibliography
• Grade Level: High School