1. Hegemony
Hegemony is "the process of moral, philosophical, and political leadership that a social group attains only with the active consent of other important social groups" (Artz). ... When content, people actively give their consent. ... Other codes and conventions in broadcasting are voice-overs, split screen comparisons, music, lighting, direct or indirect address, camera angles, and the narrative. ... In the Budd text, a Cascade commercial is analyzed to see how unobtrusive techniques like voice-overs, music, lighting, direct address, and the narrative style come together to create a particul...
- Word Count: 1987
- Approx Pages: 8