1. Abercrombie And Fitch
Abercrombie and Fitch have been in existence since 1892, beginning as an outdoors sporting goods supplier. ... Abercrombie and Fitch clothes are even worn by cast members of the hugely popular television show, friend. ... Abercrombie and Fitch recently introduced toned-down "Abercrombie- stores with a target market of 7 to 14 year olds. ... Abercrombie and Fitch primary competitors are Gap Inc, Banana Republic, Old Navy, and J Crew. ... Ultimately, brand image, service and quality are the winning criteria for Abercrombie and Fitch. ...
- Word Count: 1850
- Approx Pages: 7
- Has Bibliography
- Grade Level: Undergraduate