1. BMG Case Study
Through early alliances and partnerships with smaller companies, the three record companies soon became global. ... Moreover, they were able to buy out contracts of smaller record companies with music artists, as well as scarce shelf-space. ... However, in order to maintain the loyalty of fans to smaller "indie" bands, labels of small record companies were kept, despite having been bought out by major companies. ... These mergers and acquisitions added to the size of the major record companies, pushed smaller competitors out of the industry, and allowed them to withstand business cycle tren...
- Word Count: 1383
- Approx Pages: 6
- Grade Level: Undergraduate