Black Black is the embodiment of sophistication and delivers an expensive message. ... Message through images. ... The imagery can also be manipulated to communicate the intended message the brand wishes to communicate. ... Through consuming things, through buying more and more, we continue the quest for meaning which earlier generations sought in other ways "conquering the oceans, settling the land, building the modern society, even searching for transcendence through religious belief and action. ... Advertisement sends out messages to girls and women of what the ideal body is. ...

• Word Count: 2458
• Approx Pages: 10

Myth today, Barthes says, is a message - not a concept, idea, or object. More specifically, myth is defined "by the way it utters its message", it is thus a product of "speech", rather than of "language". ... If you took the fore mentioned advertisement and put in English at the bottom, "Do Not Pollute Our Oceans", to the non English speaking culture it may still represent a vacation but to the English speaking person, this dream vacation just turned into a public service announcement. ...

• Word Count: 1373
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School