At first glance, the intended audience sees a tropical fish swimming by coral in the deep, blue ocean. ... The bright colors used in the ad immediately seize the viewer's attention, as graceful painted hands capture and amplify the exotic beauty of the ocean's calm underwater world. ... The symbolism of "reaching out" is not missed as AT&T's message boldly proclaims that their cell phone broadcasts globally. ... By the artistic use of hands, a hidden, deeper message is also being implied. ... AT&T was able to inspire people to stop and stare at its message. ...

• Word Count: 1106
• Approx Pages: 4
• Grade Level: High School

At the bottom, there is the message: Auckland and the great outdoors, now ten times a week. ... This advertisement depicts a vivid image to its readers: you should take Singapore Airlines' flights to this southern hemisphere paradise, see its lush green coastline, eternity of azure blue sea and endless sands, and sail out to the ocean, enjoy the adventurous and unforgettable sea-fishing experience. ... And the message is straightforward though connective; it connects fishing rod with airplane wing, explained what is going on to the people who view it. Plus, the message conducts another im...

• Word Count: 754
• Approx Pages: 3
• Has Bibliography
• Grade Level: Undergraduate

Black Black is the embodiment of sophistication and delivers an expensive message. ... Message through images. ... The imagery can also be manipulated to communicate the intended message the brand wishes to communicate. ... Through consuming things, through buying more and more, we continue the quest for meaning which earlier generations sought in other ways "conquering the oceans, settling the land, building the modern society, even searching for transcendence through religious belief and action. ... Advertisement sends out messages to girls and women of what the ideal body is. ...

• Word Count: 2458
• Approx Pages: 10

Myth today, Barthes says, is a message - not a concept, idea, or object. More specifically, myth is defined "by the way it utters its message", it is thus a product of "speech", rather than of "language". ... If you took the fore mentioned advertisement and put in English at the bottom, "Do Not Pollute Our Oceans", to the non English speaking culture it may still represent a vacation but to the English speaking person, this dream vacation just turned into a public service announcement. ...

• Word Count: 1373
• Approx Pages: 5
• Has Bibliography
• Grade Level: High School