Therefore, to Popper, if testing shows that a treatment is seen to work, beyond the probability of chance, and after repeated trials with the same outcome, then the treatment, according to Popper, would be considered valid. On the other hand, if testing of a treatment does not work, more than the probability of chance, then it would be viewed as quackery. ...

• Word Count: 3400
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...

• Word Count: 9844
• Approx Pages: 39