1. Oward A Personology Of The Consumer
While predictive accuracy may be improved by considering domain-specific individual difference variables, the proliferation of trait measures has led to a "Babel of concepts and scales" (John and Srivastava 1999, p. 102), and there is a dire need to embed particular personality variables into more comprehensive and integrative frameworks. ...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School