1. The Link of Attitude and Behavior
Theories predicting the relationship between attitude and behaviour date back to early 19th century. ... Wicker also went on to say that attitude only predicted 9% of our behaviour. ... Ajzen and Fishbein refine the attitude-behaviour link by saying that attitudes may indeed predict behaviour. ... Attitude and norms don't predict behaviour; they predict behaviour intention that then predicts behaviour. ... Ben and Allen (1974) suggested that personality can have an influence on whether or not attitudes predict behaviour. ...
- Word Count: 1527
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate