We predict that swimmers who have used Turbo products will have a significantly better attitude towards Turbo products in terms of quality, affordability, and "speed" perceptions, compared to swimmers who had never used Turbo products. We also predict that high school swimmers will have the most negative attitude towards Turbo swimwear, since they want "fast" suits worn by elite swimmers. Furthermore, we predict that most swimmers who had heard of Turbo swimwear will have seen an advertisement for Turbo in one of the leading swimming magazines. ... We also suggest that Turbo emphasize the t...

• Word Count: 3192
• Approx Pages: 13

However, companies must consider the fact that the income does not always predict the most suitable customers for a given product due to the fact that some customers may have other preferences and prioritize their money different (Kotler and Keller, 2009: 258). ... Hence the geo-demographic classifies the customers according to where they live in comparison to the way the social class defines consumers by their occupation and thereby the companies are more capable of predicting consumer behavior (Gunter and Furnham, 1992: 7). ...

• Word Count: 2760
• Approx Pages: 11
• Grade Level: Undergraduate

'We've given up trying to understand our customers and it's cut a lot of cost and complexity from our business'. For me, this rather flippant remark over lunch, from a board director of one of the UK's most successful retailers, was something of an epiphany. No, this was not a blockheaded statement of deliberate ignorance - a prelude to certain commercial disaster. Rather, for me, it opened the door to a new way of thinking about consumer understanding. The whole way we think about, and 'do', consumer understanding today stems from the early origins of mark...

• Word Count: 4626
• Approx Pages: 19

1.0 EXECUTIVE SUMMARY This project focuses on the entry of Palandri Wines into a foreign market. After much market research, Japan and Singapore seemed to be promising target markets. Palandri must decide which market to enter. The Japanese have become more aware of wine being consumed on a dai...

• Word Count: 5777
• Approx Pages: 23
• Has Bibliography

Question  To what extent does Ocean Park compete effectively with Disneyland, in terms of its marketing mix, in Hong Kong? Response Ocean Park is an established theme park, founded in 1977, and still running in Hong Kong. With its long history, it is considered as one of Hong Kong's greatest att...

• Word Count: 4350
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate

International Marketing How will the Internet shape the future of Marketing Internationally? Background As the world has become more globalized, International marketing has taken on added significance over the past ten years. There are many reasons why International Marketing has become more prominent and why a greater number of companies have become globally orientated. One of the most significant reasons for this has been the unprecedented growth of the Internet or World Wide Web (WWW). In the past few years there has been a huge growth of on-line commercial activity. ...

• Word Count: 4516
• Approx Pages: 18
• Grade Level: High School

1.0 Product Introduction Traditionally, novel products have provided immense opportunities for the society and firms to connect and provide value-added commodities. Selecting the appropriate item for the organization and its clients, nevertheless, may not be an easy task. Studies have shown that successful management boards of directors and other leadership teams typically establish and mitigate threats prior to considering and introducing fresh products. When risks are not clearly identified and mitigated accordingly, the unintended results might be costly and disastrous. Organization that su...

• Word Count: 9702
• Approx Pages: 39
• Grade Level: Undergraduate

Abstract Everybody is talking about e-business. We know its modern and many are going for it, but why? What are the real benefits? Is it really worth the effort? What is it all about? Correct answers to these questions may be the key to success of an e-business project and its long-term benefit. An...

• Word Count: 3754
• Approx Pages: 15
• Grade Level: High School

Introduction In this paper, Team D has to formulate a final global business plan paper for the venture in India. The team first has to summarize the findings from the previous team assignments. After summarizing the team has to integrate the week five assignment with the work that had been turned in previously. The team paper for week five includes the rationale the team used for selecting the target country which is India. Also the team had to determine the marketing mix that was specific to the selected global product and give an explanation on why this mix was selected. ...

• Word Count: 3778
• Approx Pages: 15
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...

• Word Count: 9844
• Approx Pages: 39

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7708
• Approx Pages: 31
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate

1 Direct marketing explained Direct marketing is a collection of techniques that enables organisations to market goods and services directly to customers (business-to-customers or B2C). It is a pro-active approach to marketing that takes the product and/or service to potential customers rather than waiting for them to come to a store or other point of access. It is a form of non-shop' shopping and is sometimes referred to as precision marketing' or one-to-one' marketing. Rather than the marketing firm sending out a general communication or sales message to a large group of p...

• Word Count: 7912
• Approx Pages: 32
• Grade Level: Undergraduate