Marketing is about understanding the customer's needs and wants to build a relationship with a customer and then maintain the relationship through implementation and control of a marketing plan. The exchange between the consumer and the business is value. The marketing strategy and marketing mix inv...
Predator Sports Nutrition (PSN) is a sports supplement manufacturer who are looking to set up a conglomerate (offering many products to consumers) business in the UK manufacturing industry. PSN will be faced by many factors that the firm will have to take into consideration whilst moving in to the s...
We have all experienced it: sitting in the waiting room at the doctor's office, leafing through a magazine, just killing time while we wait for our name to be called. Typically, there's very little of interest in the magazine - there are more advertisements than articles and it's no small wonder. Ov...
If we look at how the industry has progressed in past century i.e. from Early Mechanization to Steam Power & Railways to Electrical & Heavy Engineering to Ford Type Mass Production to Information & Communication to mass customization to Holistic (Cook 2000) we can infer that as companies become mor...
A marketing environment can be anything and everything an organisation must take into consideration when it is presented with a need of developing and selling any product in the market. These maybe internal environments or external. As for the marketing professionals, one must be able to acknowledge...
Globalization is one of the most powerful concepts in today's economic development. National companies are highly attracted to the global market, and their interaction with foreign countries is becoming inevitable. For this reason, Wang claim that globalization results in the homogenization of bu...
