1. Coca-Cola - Marketing and Advertising
The advert uses a selection of visual and technical codes within the narrative to communicate the intended message. ... According to Richard Sharpe (2012) "Reception theory is a version of reader-response literary theory that emphasizes the reader's reception of a literary text" and is broken down into three types "Preferred, negotiated and oppositional reading". These readings identify the way in which different audiences can or cannot relate to the encoder's message within the text. The preferred reading will be those who can successfully decode the text and will b...
- Word Count: 2659
- Approx Pages: 11
- Has Bibliography
- Grade Level: Graduate