It was sufficient for achieving overall growth and market penetration strategic objectives. ... Evidently, Kraft was not able to accomplish desired targets. Change, moving decision making closer to consumers and markets, was mandatory to restore Kraft to a sustainable long-term growth organization. ... Targets and bonuses mechanism had to be altered to encourage managers to put maximum efforts and utmost dedication to achieve BU strategic objectives. ... By reorganizing into the divisional structure, Kraft was able to move decision making closer to consumers and markets. ...

• Word Count: 736
• Approx Pages: 3
• Grade Level: Graduate

The study of marketing communication in management studies is gaining a lot of attention these days because it prepares marketing practitioners for more complete engagement with the technological changes taking place in the new global markets.       ... As a marketing communicator one can work for various business organizations to study marketing perspective that has been shifting from being market oriented to market driven. ... It is also required that as a marketing communicator you must be aware of the new information gathering techniques which will help target more precisely customers ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate