Although one very important factor before positioning the product is to determine the product's target market and its preferences, extensive research should be undertook when defining the target market of the product and what the target market expects out of the product when it comes to its attributes and uses. Once the target market is specified then the needs of that target market must be taken in to consideration. ... Once a company has defined its target market, preferences of the target market, competitor's position in the market, its product's benefits and unique selling p...

• Word Count: 1891
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate

With an increase in global competition, technological advances, and fast informed customers, it is important for businesses to make a powerful impact on target audiences and markets. ... India is one of the most favorite markets on the globe. ... In a protected economy, the companies had faced restricted competition and consequently did not realize the importance of targeted and more focused marketing. ... Businesses are now getting Internet-based operations, portraying a charming picture of sophisticated and cluttered market. ... It is the judicious and efficient use of the product promotiona...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. ... The third component consists of the five types of markets in which the company can sell: the consumer, producer, reseller, government, and international markets. ...

• Word Count: 383
• Approx Pages: 2
• Grade Level: Graduate

The study of marketing communication in management studies is gaining a lot of attention these days because it prepares marketing practitioners for more complete engagement with the technological changes taking place in the new global markets.       ... As a marketing communicator one can work for various business organizations to study marketing perspective that has been shifting from being market oriented to market driven. ... It is also required that as a marketing communicator you must be aware of the new information gathering techniques which will help target more precisely customers ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate