1. The Role of Culture in Global E-Commerce
Before the commercialization of the Internet in the early 1990's, geographical constraints hindered many small and mid-market sized companies from expanding globally. Since the Internet's introduction to the field of commerce, many industries (especially the retail industry) have taken full advantage of the lack of geographical restraints and have begun to target the global market. Many companies mistakenly assume, however, that having a "globally accessible website" is the equivalent to having a global market. ... The WTO often addresses issues regarding national policies and int...
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- Grade Level: Graduate