As target group orientation is essential to good market communication, it is important for tourism destinations to consider the frame of reference within which their promotional efforts are interpreted. ... These are images which exist in the target group in relation to a given culture outside and are principle to the tourism advertising for the given destination. ... This will use a piece of qualitative image research carried out in 1997 on the English market in relation to Denmark. ... Should the tourist board therefore go for the lowest common denominator of established meanings on target...

• Word Count: 1677
• Approx Pages: 7
• Has Bibliography
• Grade Level: Graduate

Before the commercialization of the Internet in the early 1990's, geographical constraints hindered many small and mid-market sized companies from expanding globally. Since the Internet's introduction to the field of commerce, many industries (especially the retail industry) have taken full advantage of the lack of geographical restraints and have begun to target the global market. Many companies mistakenly assume, however, that having a "globally accessible website" is the equivalent to having a global market. ... The WTO often addresses issues regarding national policies and int...

• Word Count: 1119
• Approx Pages: 4
• Grade Level: Graduate

Some argue that an expanding global economy provides new opportunities for the developing world to integrate into global markets and to achieve rapid rises in living standards "pointing" to ongoing global growth and a reduction in absolute poverty. ... Most liberals are enthusiastic about the economics of the free market. ...

• Word Count: 7309
• Approx Pages: 29
• Grade Level: Graduate