With its latest innovation of the T-Mobile Hot Spot Card on the market, surfing the web over hot coffee just became easier. No more waiting in long lines for venti latte, or a tall frappucino, Schultz simply added more comfort and convenience within the highly targeted market, using high-speed accessibility; this will assess both present and future technological needs to support Starbucks global growth (Compaq Media Press). ... Sustainable sales growth comes from breakthrough features or benefits in several areas including, planning, packaging, technology, positioning, merchandising...

• Word Count: 1895
• Approx Pages: 8
• Grade Level: Graduate

Burke and other politicians across the country were targeting the energy drink companies, blaming their misleading labeling. ... Howard Axe, president of the Chicago Medical Society, testified that his group backs Burke's proposal to ban, "super-caffeinated energy drinks," saying they are marketed to young adults who don't understand the health risks, particularly those with pre-existing conditions. ... As a result, nearly identical energy drinks can be marketed and represented to consumers differently, leading to confusion and a lack of transparency. ...

• Word Count: 2223
• Approx Pages: 9
• Has Bibliography
• Grade Level: Graduate