A company's marketing environment consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers. ... The third component consists of the five types of markets in which the company can sell: the consumer, producer, reseller, government, and international markets. ...
The study of marketing communication in management studies is gaining a lot of attention these days because it prepares marketing practitioners for more complete engagement with the technological changes taking place in the new global markets. ... As a marketing communicator one can work for various business organizations to study marketing perspective that has been shifting from being market oriented to market driven. ... It is also required that as a marketing communicator you must be aware of the new information gathering techniques which will help target more precisely customers ...
