From its very inception as a global brand, Coca-Cola has represented a set of core values to address a wide target demographic by promoting a connection between the drink and the acquisition of happiness. In this particular advert, the use of rhetorical appeals such as pathos and logos are used within its narrative to communicate to the encoder's preferred target audience a connection between intergenerational relationships, happiness and a healthy lifestyle, all of which are used to reflect the concerns of its early 21st century consumer and underpin Coca Cola's core values. ... The...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate