In contrast, Grandson's side is presented with a greyed filter which dulls the screen and, according to the award-winning designer and brand consultant Jennifer Bourn, "has associations with loss or depression" and "affects the mind and body by causing unsettling feelings" (Bourn, 2013). ... The encoder uses a close-up first person camera shot (See appendix 1) to draw the decoders' attention to the comparison between the balanced portions of healthy, home-made food with that of the larger, unhealthier meals which are consumed by the grandson. ... For example, Gra...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate