The study of marketing communication in management studies is gaining a lot of attention these days because it prepares marketing practitioners for more complete engagement with the technological changes taking place in the new global markets.       ... Successful marketing communication relies on sound management decisions regarding the coordination of the various elements of the promotional mix. ... One can also find immense scope for studying the processes of branding. ... Where to Study and the Eligibility Presently many departments of Communication, Economics, Commerce and Business St...

• Word Count: 2453
• Approx Pages: 10
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• Grade Level: Graduate