With consumers and businesses sharing information online and via social networks faster than ever, it is these soft metrics that may tell an even greater story than the hard numbers associated with traditional ROI. Priceline.com would be well served to look the following: 1) return on impression-the actual number of people who eyeball your product or services on line, easily tracked by software or pay for impression advertising; 2) return on impression/perceptions---how the company is branded by consumers via their discussion of experiences with Priceline.com on social media; 3) return on opp...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

Real time marketing takes place usually on the internet and via social media networks. ... For instance, the ability to share videos on social media websites has motivated hotel organizations to launch video campaigns on social media, and when these campaigns are done well, they will be able to create better guest engagement. ... Many organizations in the industry now appreciate the benefits of being socially responsible and they are also seeing the marketing benefits of corporate social responsibility (CSR). ... A CSR code like this ensures that the hotel shows social responsibility in all of...

• Word Count: 1555
• Approx Pages: 6
• Has Bibliography
• Grade Level: Graduate

In today's ever changing "Nanosecond Culture" of social networks, empowered customers and hyper competition, we need to be prepared to immediately implement holistic thinking for our marketing and communications strategy. ... It is necessary to examine the cultural and social factors with demographic influences, keeping in perspective a pertinent analogy of 'GO GLOCAL" with the concept of IMC. ... The Indian companies are identifying the target niches on social and attitudinal behavior, and offering common product across different demographics and also formulating the...

• Word Count: 1553
• Approx Pages: 6
• Grade Level: Graduate

Marketing Communication is a multidisciplinary field of study having a wide scope for the graduates from the fields of Communication, Economics, Commerce, Social Sciences, and Management. ... A strong leadership, team development and networking skills may promise you a high position in media and business sectors. ...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate