1. External and Internal Factors
America's addict-like passions have evolved throughout the years; steadily, the Internet and caffeine craze has affected much of the population today because of fast-paced lifestyles that often leave little time for sleep. ... Starbucks Coffee Company launched a web site to compliment its retail presence as part of a strategy to be the preeminent provider of the coffeehouse experience not just in their retail stores, but in the home and office as well. ... Making it convenient, even pleasurable for customers to purchase coffee for use at home over the Internet, Starbucks can not only incr...
- Word Count: 1895
- Approx Pages: 8
- Grade Level: Graduate