However when assessing the merits obtained from the use of official statistics, it is important to recognize attached limitations, which serve as a major hindrance in developing and attaining an unquestionable and flawless research. ... This classification can then allow for quantifying the data, which in turn sets the base for the use of statistical data. ...
In terms of social learning theories, antisocial values and behaviors of adults, peers and the images internalized from media messages come to serve as norms and standards that are imitated by a potentially violent individuals. ...
Real, or flesh and blood, communities are a group of people who are different yet interdependent and who are bound together by a common set of rules and responsibilities (Lewis 2002) and a place where inclusion may depend on economic, employment, gender or race status. ...
Media communication theory will also be explored to identify and deconstruct how the encoder of the institution has used various persuasive devices and media techniques to create an advert that will serve the company's agenda and will contribute to the success and longevity of the brand. ... From its very inception as a global brand, Coca-Cola has represented a set of core values to address a wide target demographic by promoting a connection between the drink and the acquisition of happiness. ...
Tajfel and Turner's social identity theory was set against the backdrop of post war Europe where theorists such as Asch (1954 cited in Brown 2007) argued that groups were a negative force which affected otherwise rational individual behaviour which ultimately lead to conflict. ... This is what we know today as social identity theory, which proposes that the way in which individuals identify with their social groups and how they differentiate with other groups serves an important function. ...
