Tajfel and Turner's social identity theory was set against the backdrop of post war Europe where theorists such as Asch (1954 cited in Brown 2007) argued that groups were a negative force which affected otherwise rational individual behaviour which ultimately lead to conflict. ... This is what we know today as social identity theory, which proposes that the way in which individuals identify with their social groups and how they differentiate with other groups serves an important function. ...

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• Grade Level: Graduate