Media communication theory will also be explored to identify and deconstruct how the encoder of the institution has used various persuasive devices and media techniques to create an advert that will serve the company's agenda and will contribute to the success and longevity of the brand. ... From its very inception as a global brand, Coca-Cola has represented a set of core values to address a wide target demographic by promoting a connection between the drink and the acquisition of happiness. ...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate