The son, understanding that his father exhibited patterns consistent with absenteeism, now has a valid form of justification in his own mind that because he is named after his father, it is alright for him to exhibit the same form of behavior and this notion roots itself in the psyche of an adolescent. ...
This essay will analyse the 2013 television advert for the brand Coca-Cola and will explore aspects such as audience and purpose, narrative, use of language and visual and technical codes, investigating how they are used to represent and communicate the main message of the advert and promote the product and brand. The essay will also outline aspects of the brand such as core values, personality and image and will observe how these characteristics create the brand's ideology by identifying how they are used within the chosen advert and how they have been created to form a connection betwee...
