1. Risk Perception and Decision Making Strategies
," can be answered if we look closely into some of the decision-making heuristics and biases involved in risk perception. ... In addition to this, he points out that driving cars is more commonly practiced in our society in comparison to using nuclear weapons; therefore the familiarity associated with the risks involved in driving cars prompts people to assess the overall task as less dangerous. ... The perception of the risks involved for the entrepreneur is based on a bias representation of information preexisting the entrepreneur's mind. ... Though managers are also in charge of taki...
- Word Count: 1231
- Approx Pages: 5
- Has Bibliography
- Grade Level: Graduate