1. Mobile Games and Product Placement
The recent rise of new forms of media and the modern changes in the world have driven individuals to invest less time watching TV, listening to the radio and reading magazines and books (Gardner et al. 2009); lately, youthful demographics have progressively moved their hobbies to alternative types of entertainment. ... Based on the limited-capacity model of attention, Oakes and North (2006) argue that playing a low-speed game requires less energy since gamers are not completely immersed in gameplay and therefore would have the capacity to process advertising messages. ... In this study, produc...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate