Online booksellers act as both a service provider & product retailer. ... Due to the information-rich nature of books, the information provided about these products has a great value to the majority of customers. ... In addition to that, the future ability of online booksellers to deliver e-books to be read on laptop, palmtop, etc, to deliver out-of-print (or first run) books printable on demand at customers nearest point, to allow authors to self-publish, and to use consumers purchasing information to target advertisers provides competitive advantage against traditional booksellers. ... Tra...

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• Grade Level: Graduate