1. Tourist destination image
Looking at the decoding and eventually consumption process from the point of view of the consumer, acknowledges that what appears to the producer is not necessarily the same as what appears to the consumer - in other words, a standardised advertisement may be read in different ways in different cultures and hence not in accordance with the intentions of the producer. ... Attitudes may contain both an affective and a cognitive side, but because a person is capable of reflecting on his attitudes, the cognitive processes play a major role in attitude formation. ... A simple example can be the G...
- Word Count: 1677
- Approx Pages: 7
- Has Bibliography
- Grade Level: Graduate