1. Mobile Games and Product Placement
The experiment used many statistical data and graphs to make it more credible and emotions were also used to see how people respond to different kinds of games. ... Based on the limited-capacity model of attention, Oakes and North (2006) argue that playing a low-speed game requires less energy since gamers are not completely immersed in gameplay and therefore would have the capacity to process advertising messages. ...
- Word Count: 1065
- Approx Pages: 4
- Has Bibliography
- Grade Level: Graduate