They argued that personal identity gives way to social identity when we identify as belonging to a particular group or crowd. ... They proposed that within this scale a prominent personal identity will relate to others in an interpersonal manner and the transition to social identity will occur when the intergroup is more prominent group identity takes over and at this point on the continuum is where conflict is most likely, especially if the group senses inequality and the possibility of change. ... Too much sensory information determines that individuals categorise in order to find meaning. ...

• Word Count: 2377
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate