Marketing communication is the science and art of communicating information that the company wants to divulge to the public. The information could be related to the marketing of a product, talk about a new product, launch or community initiatives taken by the company.       ... These options include advertising, sales promotion, public relations, direct marketing and personal selling. ... A pull strategy relies more on consumer demand than personal selling for the product to travel from the manufacturer to the end user. ... A push strategy, on the other hand, emphasizes personal selling to...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate