This series of differences supports the main theme of the advert as it creates the narrative that the Grandpa is happier in life as a result living a healthier and more active lifestyle in comparison to his grandson who is portrayed as someone who is has an unhealthy routine as a result of the more demanding lifestyle of modern times. ... The encoder uses a close-up first person camera shot (See appendix 1) to draw the decoders' attention to the comparison between the balanced portions of healthy, home-made food with that of the larger, unhealthier meals which are consumed by the grands...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate

This will include theory supported by main schools of thought; such as Functionalism, and conflicting theorists such as Marxism and Feminism to help critically examine the depth in which their concepts suit everyday life. ... Statistics released by the Official National Statistics show that in May 2013, lone person families became the second highest household in today's society, with 7.7million citizens living alone, linking to the rise in divorce and fall in married people. ... However, Christine Odone's personal life reflects contradiction due to her current lifestyle as a publishe...

• Word Count: 2016
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate