Priceline.com would be well served to look the following: 1) return on impression-the actual number of people who eyeball your product or services on line, easily tracked by software or pay for impression advertising; 2) return on impression/perceptions---how the company is branded by consumers via their discussion of experiences with Priceline.com on social media; 3) return on opportunity---evaluating the opportunity that a specific marketing initiative presents versus the time and monetary commitment that effort requires, forcing an evaluation of indirect marketing potential (such as the pow...

• Word Count: 729
• Approx Pages: 3
• Has Bibliography
• Grade Level: Graduate

Just like people have different perceptions about different people around them likewise products and services also have different standings in the minds of people. ... Over just a short span of time Blackberry gained immense popularity all over the world, giving people access to send and receive emails, browse on the web and texting 24 hours a day, Blackberry became so popular that it gained the title of 'Crackberry' due to its addictive nature amongst the users. ... Hence when they launched their first ever touch screen phone people found it very hard to detach the image that they...

• Word Count: 1891
• Approx Pages: 8
• Has Bibliography
• Grade Level: Graduate