Themes of health and activity continue to stand out as both men can be seen actively strolling through the park surrounded by people exercising. ... The negotiated reader will be those who the encoder will have considered to be the secondary target audience of the advert, such as people who perhaps enjoy the drink but have not yet developed an emotional connection between the product and the brand's embedded values. ...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate